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Privacy policy

Last updated: 7 August 2026

Amelia For You operates this store and website, including all related information, content, features, tools, products and services, in order to provide you with a curated shopping experience (the “Services”). Amelia For You is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described here.

Personal information we collect or process

By “personal information” we mean information that identifies or can reasonably be linked to you or another person; it does not include anonymous or de-identified information. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories, including inferences drawn from them:

  • Contact details, including your name, address, billing and shipping addresses, phone number and email address.
  • Financial information, including card and financial account numbers, payment details, transaction details, form of payment and payment confirmation.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past transactions.
  • Communications with us, including the information you include when contacting customer support.
  • Device information, including your device, browser or network connection, IP address and other unique identifiers.
  • Usage information, including how and when you interact with or navigate the Services.

Where this information comes from

  • Directly from you, for example when you create an account, use the Services or communicate with us.
  • Automatically through the Services, including from your device and through cookies and similar technologies.
  • From our service providers, when they collect or process personal information on our behalf.
  • From our partners or other third parties.

How we use your personal information

  • To provide, tailor and improve the Services — processing payments, fulfilling orders, managing your account, arranging shipping, handling returns and exchanges, enabling reviews and personalising your shopping experience.
  • For marketing and advertising, such as promotional emails, text messages, postal mail and online advertising.
  • For security and fraud prevention, including authenticating your account and investigating suspicious activity. You are responsible for keeping your account credentials safe.
  • To communicate with you and provide customer support.
  • For legal reasons, including complying with applicable law, responding to valid legal process and enforcing our terms and policies.

How we disclose personal information

  • With Shopify, vendors and other third parties who perform services on our behalf (IT, payment processing, analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners who provide marketing and advertising services and who use your information under their own privacy notices. Depending on where you live, you may have the right to tell us not to share information about you for targeted advertising.
  • When you direct, request or otherwise consent to disclosure, for example to ship your products or through social media widgets and login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, to enforce applicable terms and to protect our rights and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit may be transmitted to Shopify and third parties that may be located in countries other than where you reside. We also use certain Shopify enhanced features that make use of data about your interactions with our store, other merchants and Shopify. In those circumstances Shopify is responsible for that processing, including responding to requests to exercise your rights. You can learn more in the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-party websites and links

The Services may link to websites or platforms operated by third parties. We do not control them and are not responsible for their privacy or security practices, or for the accuracy of information found there. Please review their policies before sharing information. Information you post in public or semi-public venues may be viewable by other users. Including a link does not imply endorsement.

Children's data

The Services are not intended to be used by children and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. Parents or guardians can contact us using the details below to request deletion. As of the effective date of this policy, we do not have actual knowledge that we share or sell personal information of individuals under 16 years of age.

Security and retention

No security measures are perfect or impenetrable and we cannot guarantee “perfect security”; information sent to us may not be secure while in transit, so please do not use unsecure channels for sensitive information. How long we retain your personal information depends on factors such as maintaining your account, providing the Services, complying with legal obligations, resolving disputes and enforcing our contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights below. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to access or know the personal information we hold about you.
  • Right to request deletion of personal information we maintain about you.
  • Right to correct inaccurate personal information.
  • Right of portability — to receive a copy of your personal information and, in certain circumstances, ask us to transfer it to a third party.
  • Managing communication preferences — you can unsubscribe from promotional emails at any time; we may still send non-promotional messages about your account or orders.
  • If you live in the UK or European Economic Area, you may also object to or ask us to restrict certain processing, and withdraw consent where we rely on it (this does not affect processing carried out before withdrawal).

You may exercise these rights where indicated on the Services or by contacting us at info.ameliaforyou@gmail.com. We will not discriminate against you for exercising them. We may need to verify your identity, and where you use an authorised agent we will require proof that you authorised them. We will respond within the timeframe required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or to lodge a complaint with your local data protection authority.

International transfers

We may transfer, store and process your personal information outside the country you live in. Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent UK contracts, unless the destination country has been determined to provide an adequate level of protection.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised policy on this website, update the “last updated” date and provide notice where required by applicable law.

Contact

Questions about this policy can be sent to info.ameliaforyou@gmail.com.